About West Coast, New Zealand

With a population of only 31,000 people, the West Coast retains the feeling of a pioneer frontier. It¡¯s a wild place known for rivers and rainforests; glaciers and geological treasures. Legends and stories from the past cling to every feature of the landscape.

Maori were first to discover the West Coast, seeking sacred pounamu (nephrite jade or greenstone). Gold fever in the 1860s brought Europeans, many of whom stayed on to start farming, forestry and businesses.

The locals are known as ¡®coasters¡¯, a term synonymous with friendliness and hospitality. Isolated from the rest of New Zealand by the Southern Alps, coasters have developed a distinctive culture of their own. Their pioneering values of self-reliance and loyalty are as strong today as they were 100 years ago.